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Black Friday Prices Tempt Health & Beauty Shoppers
Black Friday looked downright sultry with desirable discounts on health and beauty products. This year, health and beauty sales faced the threat of declining demand, as the pandemic keeps many consumers cooped up at home and in-store product testers no longer allowed. Yet consumers’ enduring desire to look and feel their best means this category…
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Who Won Black Friday’s Electronics Price War?
Electronics have never been hotter. This year’s COVID-19 pandemic created a seismic shift towards tech, directly affecting retailers’ Black Friday and Cyber Monday pricing strategies for electronics. Prime Day 2020’s new fall date also inevitably influenced pricing and purchasing patterns. If consumers pampered themselves with a 75-inch TV in October, what are the odds they’re…
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Black Friday Furniture Prices Inspire Home Makeovers
As most of us stay home for the holidays this year, retailers hope we’ll invest in our nest. The global pandemic ignited sales in the red-hot home furniture category, as our domestic comfort, functionality and aesthetics suddenly became urgent priorities in 2020. Now we’re investing more in domestic leisure, organizing and redecorating as our consumption…
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Black Friday Prices Wowed Fashionistas
Retailers really wanted to dress us up this holiday season. This year’s Black Friday and Cyber Monday fashion pricing trends reflect how retailers have responded to the pandemic’s influence on apparel shopping to boost their resilience and competitiveness. For instance, since most consumers now cocoon at home, few of us are likely to splurge on…