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How Brands Boost Sales & Satisfaction on Walmart.com
The explosive growth of online shopping has forced brands to re-examine their e-commerce processes to stay competitive and profitable. In particular, out-of-stocks are a common, costly retail challenge, as product shortages frustrate online shoppers – and even prompt them to leave brands. According to McKinsey & Company, forty-eight percent of consumers switched to a different…
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Prioritizing Brand Protection Before the Holiday Rush
Counterfeits pose a dangerous threat to any retail brand. Since every single sale is a pivotal branding opportunity, especially for young, burgeoning eCommerce brands, an online marketplace flooded with counterfeits can be particularly dangerous. One in five customers will boycott a brand after mistakenly purchasing a counterfeit product, and that’s not the kind of ratio…
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4 Hacks to improve your online Product Visibility
With online shopping becoming increasingly important for brands, the concept of ‘product visibility’ within this ecosystem has emerged as the most noteworthy path to generate sales & win the Digital Shelf. Research shows that on Amazon, the first 3 products garner 64% of business generated. And post-pandemic, more and more people are now shopping online,…