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Portfolio Enhancement Through Price Relationship Management: Building Coherent Pricing Across Product Lines
Do you remember when the movie Super Size Me came out? If you missed it, it was about the harmful effects of eating fast food too often. One aspect of the film that stands out is McDonald’s clever use of pricing to encourage consumers to buy bigger—and therefore more expensive—meals. Hungry patrons could upgrade their…
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The Complete Guide to Competitive Pricing Strategies in Retail and E-commerce
What exactly is competitive pricing? And what do you need to succeed with this pricing strategy in retail and e-commerce? Find out now.
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Competitor Price Monitoring in E-commerce: Everything You Need to Know
Every business needs product price monitoring to stay competitive. Understand the benefits, key strategies, and essential price monitoring software features.
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Structured and Unstructured data – Benefits of Big Data
The big buzzword of the decade has got to be data. When the untapped potentials of great data were first discovered, experts started calling it the new oil, implying that it is now the most precious resource.