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The Indian E-Commerce Showdown: Unveiling the Price War Between Flipkart’s Big Billion Days and Amazon’s Great Indian Festival
Dive into the price war between Flipkart’s Big Billion Days and Amazon’s Great Indian Festival, dissecting discounts, brand strategies, and discoverability across key categories.
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Dazzle Dad With Electronics & Home Goods for Father’s Day
This year, shoppers will skip neckties and celebrate Dad with gifts for his home office or man cave.As our personal and professional lives grow increasingly digital and tied to our homes, retailers face new seasonal sales opportunities. Retailers whose assortments contain in-demand electronics and home products can drive more e-commerce sales revenue and gain a…
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Black Friday Sale: Breaking Down Pricing Strategies in Consumer Electronics
Online holiday shopping (Nov-Dec) in the US for 2019 is projected to be $143.7B, a 14.1% increase from 2018. This sets a rather exciting stage for retail giants in the battle to claim market share. Interesting patterns emerge as each one tries to out-smart the other. Black Friday, in particular, is when most of the…
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A Study of Deals on Amazon Prime Day 2019 | DataWeave
Our preliminary analysis reveals that Prime Day 2019 had other retailers offering better deals than Amazon in many cases. As Prime Day extended into an additional day this year, Amazon seems to be hitting the right note with its customers, going by the revenue it’s raking in. This year, the longest Prime Day event ever…
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Consumer Electronics Prices During the Holidays
Consumer electronics has always been one of the most popular product categories for consumers during the Thanksgiving weekend sale each year. Shoppers often hold off on making expensive purchases in electronics in anticipation of great discounts during these sale events. While Cyber Monday is traditionally the key day for offers in electronics, recent trends, triggered…
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Decoding Alibaba’s Singles Day Sales
An average of $11.7 million per second was the rate at which Alibaba clocked $1 billion in sales during the first 85 seconds of Singles’ Day. As Alibaba’s annual sale event continues to grow in scale, referring to it as a global retail phenomenon is an understatement. Alibaba closed the day having shipped 1.04 billion…
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Inside India’s eCommerce Battle: Attractive Offers Usher In The Festive Season
It’s festival season in India again and shoppers took advantage of aggressive cutthroat competition between Indian online retailers to drive sales to unprecedented highs. All the major Indian eCommerce websites including, Amazon, Flipkart, Myntra, and Shopclues opted to go head to head by holding their first sale event this season over 4 to 5 days…
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Prime Day Sale: Unraveling the Highs and Lows of Amazon’s Flagship Event
Another year, another round of media frenzy, and another set of records broken. In only three years, Amazon’s Prime Day has evolved into one of the landmark sale events of the shopper’s calendar. Reports indicate that this year’s sale made a major splash, raking in over $4.2 billion in sales — a 33% increase compared…
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Boxing Day Sale: How UK’s Top Retailers and Brands Fared
Following a successful Black Friday in November, the United Kingdom geared up for the 2017 Christmas season in December. Analysts estimate the total splurge in December at about £45 billion, beating last December’s record of £43 billion. Online sales hit £1.03billion, passing the £1billion threshold for the first time and up 7.9 percent on 2016’s…
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[INFOGRAPHIC] Thanksgiving vs Black Friday vs Cyber Monday: The Electronics Price War Heats Up
![[INFOGRAPHIC] Thanksgiving vs Black Friday vs Cyber Monday: The Electronics Price War Heats Up](https://stage-cdnblog.dataweave.com/wp-content/uploads/2018/09/a4-e1688041211819.jpeg)
Alibaba may have raked in some $25 billion on Singles’ Day in the largest one-day sales turnover ever. In the Western world, however, Black Friday remains an economic force. This Black Friday, American shoppers spent a record $5 billion online in just 24 hours, representing a 16.9 percent increase in dollars spent online compared with…
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Under the Microscope: Lazada’s 11.11 Online Revolution Sale
Lazada’s signature event, Online Revolution, is a month-long sale extravaganza that commenced with a Mega Sale on 11 November, and culminates in an End-Of-Year sale on 12 December. The shopping event is held across six southeast Asian countries — Singapore, Malaysia, Thailand, Indonesia, the Philippines and Vietnam — making it the region’s biggest retail event.…
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Black Friday Sales Season: How US Retailers Are Gearing Up
In today’s rapidly evolving online and mobile worlds, few things encapsulate the competitive nature of the online retail battlefield like the Black Friday sales season. With this year’s Black Friday and Cyber Monday sale events just around the corner, 2017 promises another titanic tussle between contenders. The holiday shopping season commences on Black Friday, November…
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Our Analysis of Diwali Season Sales
As the battle of the Indian eCommerce heavyweights continues to accelerate, we have witnessed three separate sale events compressed into the last four weeks of this festive season. Flipkart has come out with all guns blazing following its multi-billion-dollar funding round, leaving Amazon with little choice but to follow suit with its own aggressive promotions.…
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Festive Season Sale: Who’s Winning the Great Indian eCommerce Battle?
In the lead up to October’s Diwali celebrations, almost all major Indian e-retailers had announced mammoth sale events for last week. Resuming the epic battle of India’s online shopping carts during festival seasons, Flipkart, together with Jabong and Myntra, kicked off their five-day-long “Big Billion Days” sales on September 20, while Amazon India‘s “Great Indian…
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Was Amazon’s Prime Day Sale Really That Big a Deal?
Hint: Only in some product categories Amazon’s Prime Day sale, the first-of-its-kind in India, made a conspicuous splash across the media a couple of weeks ago, with several stories of the sale’s dramatic success doing the rounds. For 30 hours spread over 10th and 11th of July, the online retail giant rolled out deals as…