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Mastering Retail Media Metrics: A Deep Dive into Share of Media
Share of Media can give brands a competitive edge. Learn how this essential metric extends the focus beyond Share of Search.
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The Complete Guide to Competitive Pricing Strategies in Retail and E-commerce
What exactly is competitive pricing? And what do you need to succeed with this pricing strategy in retail and e-commerce? Find out now.
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Back-to-School 2024 Pricing Strategies: What Retailers and Brands Need to Know
Explore 2024 back-to-school retail trends: pricing strategies, discount analysis, and brand visibility across major US retailers. Essential insights for brands and retailers.
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Competitor Price Monitoring in E-commerce: Everything You Need to Know in 2024
Every business needs product price monitoring to stay competitive. Understand the benefits, key strategies, and essential price monitoring software features.
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Using Siamese Networks to Power Accurate Product Matching in eCommerce
Retailers often compete on price to gain market share in high performance product categories. Brands too must ensure that their in-demand assortment is competitively priced across retailers. Commerce and digital shelf analytics solutions offer competitive pricing insights at both granular and SKU levels. Central to this intelligence gathering is a vital process: product matching. Product…
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How AI-Powered Visual Highlighting Helps Brands Achieve Product Consistency Across eCommerce
Learn how AI-powered visual highlighting helps brands maintain consistency of product images across online marketplaces with precision and speed.
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Valentine’s Day eCommerce Insights
Access to these types of real-time digital marketplace insights can enable retailers and brands to make strategic decisions and help drive profitable growth in an intensifying competitive environment. Be sure to reach out to our Retail Analytics experts for access to more details regarding the above analysis.
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2021 Cost-Push Inflationary Trends Ran Rampant, Impacting Holiday Discounts
Business has been anything but usual this holiday season, especially in the digital retail world. The holiday hustle and bustle historically seen in stores was once again occurring online, but not as anticipated given the current strength of consumer demand and the reemergence of COVID-19 limiting in-store traffic. While ‘Cyber Weekend’, Thanksgiving through Cyber Monday,…
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Are Your Digital Shelves Prepared for Green Monday?
Green Monday falls on the second Monday of December and has historically been one of the greatest sales days of the year for eBay, often attracting last-minute shoppers. Our team has been actively monitoring activity on this day from 2017 through present, to assess which retailers participate in the event, but also to understand how…
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How Brands Boost Sales & Satisfaction on Walmart.com
The explosive growth of online shopping has forced brands to re-examine their e-commerce processes to stay competitive and profitable. In particular, out-of-stocks are a common, costly retail challenge, as product shortages frustrate online shoppers – and even prompt them to leave brands. According to McKinsey & Company, forty-eight percent of consumers switched to a different…
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How Brands Can Outperform Rivals With Next-Gen Digital Shelf Analytics
As eCommerce grows in complexity, brands need new ways to grow sales and market share. Right now, brands face urgent market pressures like out-of-stocks, an influx of new competition and rising inflation, all of which erode profitability. As online marketplaces mature, more brands need to make daily changes to their digital marketing strategies in response…
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Prioritizing Brand Protection Before the Holiday Rush
Counterfeits pose a dangerous threat to any retail brand. Since every single sale is a pivotal branding opportunity, especially for young, burgeoning eCommerce brands, an online marketplace flooded with counterfeits can be particularly dangerous. One in five customers will boycott a brand after mistakenly purchasing a counterfeit product, and that’s not the kind of ratio…
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Online Halloween Shopping Is Here to Stay – Winning Share of Search
Lessons from Kroger, Albertson’s, and Safeway’s Optimized Online Positioning As consumers continue their migration to online shopping through and after the pandemic, Halloween shopping is no exception. If that’s the new paradigm, what clues should retailers and brands be looking for to enhance their sales? With Halloween around the corner, the analyst team at DataWeave…
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Decoding Growth for CPG Brands in India with Data Analytics
It’s been a pivotal year for the CPG industry in India. Consumers were forced to stay at home due to the pandemic, leading to a surge in online CPG shopping, simultaneously increasing the expectation for safety and convenience. Brands and retailers needed to adjust to this new reality to meet customer expectations that were very…