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Mastering Retail Media Metrics: A Deep Dive into Share of Media
Share of Media can give brands a competitive edge. Learn how this essential metric extends the focus beyond Share of Search.
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A Guide to Digital Shelf Metrics for Consumer Brands
Discover the importance of Digital Shelf metrics for consumer brands in the omnichannel marketplace. Learn how to monitor and optimize performance effectively.
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How Digital Shelf Analytics Can Fix Common Revenue Growth Management Challenges for Consumer Brands
Find out how digital shelf analytics solves key revenue growth management challenges for consumer brands. Learn to overcome data issues, competitive landscape complexities, and timing constraints in e-commerce.
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Insights on Pricing and Visibility of Leading Consumer Brands During Prime Day 2024
Uncover brand-specific trends from Amazon Prime Day 2024 across Electronics, Apparel, Home & Furniture, and Health & Beauty categories. Analyze discount strategies and visibility to inform your retail approach.
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Why Localized, Store-Specific Pricing and Availability Insights is Critical for Consumer Brands
Unlock the power of localized, store specific pricing insights with DataWeave’s Digital Shelf Analytics. Optimize strategies, stay competitive, and enhance customer satisfaction across online and offline channels.
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Capturing and Analyzing Retail Mobile App Data for Digital Shelf Analytics: Are Brands Missing Out?
Unlock eCommerce success! Discover why brands must prioritize mobile app data in Digital Shelf Analytics. Dive into insights for a winning online market share.
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From Data to Dollars: How Digital Shelf Analytics Drives Tangible Business Impact and ROI for Brands
Unlock how Digital Shelf Analytics KPIs like content quality, share of search, stock availability, heighten impressions, clicks, and sales, driving tangible ROI for eCommerce brands.
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Decoding the 2022 Black Friday Record Sales: The Who, The What, and The How?
Expert Insights powered by DataWeave’s Digital Shelf Analytics on Black Friday 2022.
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It’s not easy being a Bakery Brand: Insights from Digital Shelf
The “Bakery & Snack” category is a fast-growing food segment. Here’s how companies can leverage DataWeave’s e-commerce analytics to boost sales in this category.
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Insights from the Digital Shelf of Indian FMCG Brands
To stay competitive, it is crucial for manufacturers and retailers to engage with analytics and data experts to seamlessly integrate e-commerce analytics into their short- and long-term business strategies.
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5 Ways to Manage and Improve Stock Availability
Stock availability is the degree to which a brand or retailer has inventory of all their listed items to meet customer demand.
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5 Ways DataWeave Helps Brands Drive Growth With Amazon Ads
Consumers are discovering and trialing new eCommerce marketplaces, brands and products at a faster rate than ever before, given the vast amount of choices encountered browsing for products online. A recent analysis shows how events like Amazon Prime Day, Black Friday, and Cyber Monday are especially fruitful for new-to-brand customer advertising, encouraging B2C marketers to…
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2021 Cost-Push Inflationary Trends Ran Rampant, Impacting Holiday Discounts
Business has been anything but usual this holiday season, especially in the digital retail world. The holiday hustle and bustle historically seen in stores was once again occurring online, but not as anticipated given the current strength of consumer demand and the reemergence of COVID-19 limiting in-store traffic. While ‘Cyber Weekend’, Thanksgiving through Cyber Monday,…
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How Brands Boost Sales & Satisfaction on Walmart.com
The explosive growth of online shopping has forced brands to re-examine their e-commerce processes to stay competitive and profitable. In particular, out-of-stocks are a common, costly retail challenge, as product shortages frustrate online shoppers – and even prompt them to leave brands. According to McKinsey & Company, forty-eight percent of consumers switched to a different…
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How Brands Can Outperform Rivals With Next-Gen Digital Shelf Analytics
As eCommerce grows in complexity, brands need new ways to grow sales and market share. Right now, brands face urgent market pressures like out-of-stocks, an influx of new competition and rising inflation, all of which erode profitability. As online marketplaces mature, more brands need to make daily changes to their digital marketing strategies in response…
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Online Halloween Shopping Is Here to Stay – Winning Share of Search
Lessons from Kroger, Albertson’s, and Safeway’s Optimized Online Positioning As consumers continue their migration to online shopping through and after the pandemic, Halloween shopping is no exception. If that’s the new paradigm, what clues should retailers and brands be looking for to enhance their sales? With Halloween around the corner, the analyst team at DataWeave…
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Prep, Prime and Plenish For Prime Day India 2021
After demonetization, Covid-19 has probably been one of the worst scenarios for the retail sector in India. The entire nation went into lockdown and the industry noticed some big changes around the entire globe. From remote working to shopping, everything turned to digital and Bharat witnessed new trends across payments, e-commerce, and more. Not surprisingly,…
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This Mother’s Day, Dazzle Moms With These Beauty & Fashion Trends
Show moms extra love this year. With Mother’s Day coming up fast, savvy beauty and fashion brands will use this special occasion to inspire pampering and gift giving to fuel their e-commerce sales growth. This year, beauty and fashion are poised to boom, as 40% of consumers plan to buy beauty products and 37% will…
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How Brands Make Their Marketing Magnetic
E-commerce is getting crowded. The proliferation of informed shoppers, e-commerce sites, and competitors of all sizes has increased the complexity of – and lucrative opportunities in – brand management. Now more brands rely on data insights to uncover specific ways to make their digital marketing more arresting, effective and profitable. Many brands struggle with e-commerce…
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How Brands Boost Their E-Commerce Profitability
Brands that protect their bottom line will win online. As global e-commerce smashes sales records, more brands are now taking control over their online presence (“digital shelf”) to enhance their performance and profit margins. In the U.S., the increase in e-commerce penetration during the first half of 2020 was equivalent to that of the last…
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How E-commerce Brands Build Customer Trust | DataWeave
Brands that build consumer trust will win big as online shopping explodes this year. As the COVID-19 pandemic propels more shoppers online, an astounding $5 trillion (30%) of annual global retail sales is up for grabs as the market shifts to e-commerce, according to Boston Consulting Group.[1] Notably, e-commerce has changed brands’ retail processes. Unlike…