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Bridging the Gap: How Digital Shelf Analytics Empowers Marketing Mix Modelling for Smarter Brand Decisions
Learn how Digital Shelf Analytics (DSA) enhances Marketing Mix Modeling (MMM). Bridge data gaps for real-time insights and improved ROI.
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Mastering Retail Media Metrics: A Deep Dive into Share of Media
Share of Media can give brands a competitive edge. Learn how this essential metric extends the focus beyond Share of Search.
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A Guide to Digital Shelf Metrics for Consumer Brands
Discover the importance of Digital Shelf metrics for consumer brands in the omnichannel marketplace. Learn how to monitor and optimize performance effectively.
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Why Localized, Store-Specific Pricing and Availability Insights is Critical for Consumer Brands
Unlock the power of localized, store specific pricing insights with DataWeave’s Digital Shelf Analytics. Optimize strategies, stay competitive, and enhance customer satisfaction across online and offline channels.
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Capturing and Analyzing Retail Mobile App Data for Digital Shelf Analytics: Are Brands Missing Out?
Unlock eCommerce success! Discover why brands must prioritize mobile app data in Digital Shelf Analytics. Dive into insights for a winning online market share.
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5 Ways to Manage and Improve Stock Availability
Stock availability is the degree to which a brand or retailer has inventory of all their listed items to meet customer demand.
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5 Ways DataWeave Helps Brands Drive Growth With Amazon Ads
Consumers are discovering and trialing new eCommerce marketplaces, brands and products at a faster rate than ever before, given the vast amount of choices encountered browsing for products online. A recent analysis shows how events like Amazon Prime Day, Black Friday, and Cyber Monday are especially fruitful for new-to-brand customer advertising, encouraging B2C marketers to…
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2021 Cost-Push Inflationary Trends Ran Rampant, Impacting Holiday Discounts
Business has been anything but usual this holiday season, especially in the digital retail world. The holiday hustle and bustle historically seen in stores was once again occurring online, but not as anticipated given the current strength of consumer demand and the reemergence of COVID-19 limiting in-store traffic. While ‘Cyber Weekend’, Thanksgiving through Cyber Monday,…
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How Brands Can Outperform Rivals With Next-Gen Digital Shelf Analytics
As eCommerce grows in complexity, brands need new ways to grow sales and market share. Right now, brands face urgent market pressures like out-of-stocks, an influx of new competition and rising inflation, all of which erode profitability. As online marketplaces mature, more brands need to make daily changes to their digital marketing strategies in response…
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Prioritizing Brand Protection Before the Holiday Rush
Counterfeits pose a dangerous threat to any retail brand. Since every single sale is a pivotal branding opportunity, especially for young, burgeoning eCommerce brands, an online marketplace flooded with counterfeits can be particularly dangerous. One in five customers will boycott a brand after mistakenly purchasing a counterfeit product, and that’s not the kind of ratio…
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4 Hacks to improve your online Product Visibility
With online shopping becoming increasingly important for brands, the concept of ‘product visibility’ within this ecosystem has emerged as the most noteworthy path to generate sales & win the Digital Shelf. Research shows that on Amazon, the first 3 products garner 64% of business generated. And post-pandemic, more and more people are now shopping online,…