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Capturing and Analyzing Retail Mobile App Data for Digital Shelf Analytics: Are Brands Missing Out?
Unlock eCommerce success! Discover why brands must prioritize mobile app data in Digital Shelf Analytics. Dive into insights for a winning online market share.
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It’s not easy being a Bakery Brand: Insights from Digital Shelf
The “Bakery & Snack” category is a fast-growing food segment. Here’s how companies can leverage DataWeave’s e-commerce analytics to boost sales in this category.
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The Rapid Rise of Alcohol eCommerce in the UK
Do customers prefer buying alcohol online or via Q-Commerce apps? Did Tesco give a higher discount on Booze in 2022 or Weezy? And what were Price Index trends for the alcohol category? Learn all this & more in our latest blog on the Rapid Rise of Alcohol eCommerce in the UK!
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Introducing the CPG Brand Monitor by DataWeave
As DataWeave continues to engage with brands and manufacturers of all sizes, a consistent theme keeps emerging, “click and collect tracking”. Right now, brands rely on manual-store checks or waiting upwards of two weeks for a retailer to report sales data, which reveals low sales because a product is out of stock. In addition, there…
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Coronavirus Outbreak: Impact on E-Commerce Retailers and Consumer Brands
The Coronavirus, otherwise known as COVID-19, has made landfall on U.S. shores. At the time of writing this article, there are over 230 confirmed cases in the country and 12 deaths. The growing unease about the virus, which has quickly accumulated 95,000+ confirmed cases globally, has, among other things, adversely affected businesses and stock markets…
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Retailers Adopt Aggressive Private Label Pricing Strategies in CPG
Nine out of 10 leading retailers price their private label products lower than the average prices of their respective categories, reveals the latest DataWeave study, drafted in collaboration with SunTrust Robinson Humphrey The study reveals that an increasing number of retailers are viewing private label brands as a way to ensure sustained profitability. “As the…
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Decoding Alibaba’s Singles Day Sales
An average of $11.7 million per second was the rate at which Alibaba clocked $1 billion in sales during the first 85 seconds of Singles’ Day. As Alibaba’s annual sale event continues to grow in scale, referring to it as a global retail phenomenon is an understatement. Alibaba closed the day having shipped 1.04 billion…
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Consumer Packaged Goods Join The Black Friday Blitz
While the Thanksgiving weekend sale, which includes Black Friday and Cyber Monday, is famous for attractive offers across all consumer categories, it remains better known for its discounts on Electronics and Fashion. Consumer goods, traditionally, have evaded much the hype. This year, notwithstanding notoriously slim margins, consumer goods and grocery retailers and brands joined Electronics…
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Analysis of Target’s Discount Strategy
Earlier this year, we witnessed Amazon and Walmart going head to head in a CPG goods price war of fluctuating intensity that soon rippled out to embrace the entire grocery industry. This further intensified with Amazon’s takeover of Whole Foods and the Whole Foods’ subsequent announcement hinting at significant discounts toward the end of August.…
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Amazon’s Whole Foods Pricing Strategy Analysis | DataWeave
Amazon.com, America’s retail behemoth, dominated headlines in August when it completed its acquisition of Whole Foods in early August 2017. Having officially taken control of the up-market grocer, which focuses on premium quality produce, market observers and consumers alike are eagerly awaiting Amazon’s pricing strategy analysis. At the heart of Amazon.com’s seemingly unstoppable growth trajectory…