Tag: Case Studies

  • Study of Brand Inconsistency in Furniture eCommerce

    Study of Brand Inconsistency in Furniture eCommerce

    From initially lagging well behind early high-penetration categories such as consumer electronics, books, and apparel, furniture is now emerging as a key growth category. Online furniture purchases are growing at a rapid clip, estimated to currently be around 14 percent rate annually and is anticipated to reach 7.6 percent of total category sales in 2018.…