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10 SEO Tactics to Help Retail Brands Win More Search Visibility on Amazon
Gaining search rankings on Amazon can be a challenge. Here are 10 tactics to help brands win better visibility on Amazon search results.
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Do Amazon’s Competitors Lower Prices During Prime Day?
Uncover the strategic pricing moves of major retailers during Prime Day 2024. Essential reading for retailers seeking to optimize their pricing intelligence and competitive edge.
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Amazon Prime Day India 2024: Key Insights on Pricing and Visibility Across Categories and Brands
Uncover key trends and insights from Amazon India Prime Day 2024. Analyze discount strategies across major categories, subcategories, and brands.
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Amazon Prime Day Pricing Trends 2024: Deals and Discounts Galore Across Categories
Amazon Prime Day 2024 has once again shattered records, with more items sold during the two-day event than any previous Prime Day. Prime members worldwide saved billions across all categories, while independent sellers moved an impressive 200 million items. At DataWeave, we conducted an extensive analysis of the discounts offered by Amazon across major categories.…
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Cinco de Mayo 2024 Pricing Insights: An Analysis of Discounts Amid Inflation
Explore the intricate dynamics of Cinco de Mayo pricing, and inflation impact in this comprehensive analysis. Find out how retailers strategize to attract consumers, navigate inflationary pressures, and capitalize on this vibrant celebration of Mexican-American heritage.
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Capturing and Analyzing Retail Mobile App Data for Digital Shelf Analytics: Are Brands Missing Out?
Unlock eCommerce success! Discover why brands must prioritize mobile app data in Digital Shelf Analytics. Dive into insights for a winning online market share.
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The Indian E-Commerce Showdown: Unveiling the Price War Between Flipkart’s Big Billion Days and Amazon’s Great Indian Festival
Dive into the price war between Flipkart’s Big Billion Days and Amazon’s Great Indian Festival, dissecting discounts, brand strategies, and discoverability across key categories.
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Black Friday Cyber Monday 2023: Unveiling Health & Beauty Pricing and Discount Trends
Uncover the nuances of Back Friday and Cyber Monday discounts, discover standout brands, and stay ahead of the curve in your pursuit of the best deals in Health and Beauty.
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Black Friday Cyber Monday 2023: Insights on Pricing and Discounts in Home & Furniture
Learn about the pricing and discounting strategies that shaped the Home & Furniture landscape across major retailers like Wayfair, Overstock, and Home Depot during Black Friday and Cyber Monday 2023.
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Black Friday Cyber Monday 2023 Insights: A Report on Pricing and Discounts in Apparel
Discover Black Friday, Cyber Monday 2023 pricing insights in Apparel! Check out our exclusive data-driven analysis on discounts, brand strategies, and discoverability.
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Which Amazon Sale Offered Better Deals: Prime Day in July or Big Deal Days in October?
Uncover surprising insights on Amazon’s Prime Day events. View our in-depth analysis of October’s Prime Big Deal Days and July’s Prime Day event across key categories and brands.
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From Data to Dollars: How Digital Shelf Analytics Drives Tangible Business Impact and ROI for Brands
Unlock how Digital Shelf Analytics KPIs like content quality, share of search, stock availability, heighten impressions, clicks, and sales, driving tangible ROI for eCommerce brands.
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Backpacks to Binders: Examining Back-to-School Price Hikes in 2023
Our analysis of the back-to-school category across major retailers reveals an average price surge of 9.8% in 2023.
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Amazon India’s Pricing and Discounts on Prime Day 2023: A Deep Dive Analysis Across Leading Categories and Brands
Learn about the pricing strategies and discounts offered by Amazon and Flipkart during Amazon Prime Day 2023 in India across the Apparel, Home & Furniture, Consumer Electronics, and Health & Beauty categories.
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Amazon US Prime Day 2023: Insights on Pricing and Discounts Across Popular Categories and Brands
Learn about the pricing strategies and discounts offered by leading retailers and brands during Amazon Prime Day 2023 in the US across various categories like Apparel, Home & Furniture, Consumer Electronics, and Health & Beauty.
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Impact of Inflation on Grocery: Pricing Insights on Leading US Retailers
Inflation, like an invisible force, silently shapes the dynamics of economies, gradually eroding the purchasing power of consumers and leaving its imprint on various industries. High costs, hiring lags, and stagnating earnings pose severe challenges to businesses. One industry segment that intimately feels the impact of inflation is grocery, where price increases can be extremely…
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5 Ways DataWeave Helps Brands Drive Growth With Amazon Ads
Consumers are discovering and trialing new eCommerce marketplaces, brands and products at a faster rate than ever before, given the vast amount of choices encountered browsing for products online. A recent analysis shows how events like Amazon Prime Day, Black Friday, and Cyber Monday are especially fruitful for new-to-brand customer advertising, encouraging B2C marketers to…
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Prime Day India 2022 – highlights from the 2 day annual shopping festival!
Amazon Prime Day India 2022 – Here are the much-awaited sales deals, stats and analysis of the 2-day annual shopping festival. Read now for more details.
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Prime Day Germany 2022 – highlights from the 2 day annual shopping festival!
How does amazon prime day sales stats look this year? Let’s take a look at the Amazon Prime Day Germany 2022 sales stats and highlights from DataWeave Article.
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Prime Day UK 2022 – highlights from the 2 day annual shopping festival!
Amazon Prime Day has been growing year after year. Check out the Amazon Prime Day UK 2022 sales stats from the DataWeave Blog. Read Now!
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U.S. Prime Day Deals 2022: Promotion Intelligence First Look
As inflation hits another 40-year high at 9.1 percent, U.S. consumers geared up for their first sign of hope and relief in the form of anticipated discount buys – 2022 Amazon Prime Days, or so we thought. While Prime Days have grown to become a promotional period almost as important as Black Friday to digital…
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How short term Stockouts on Amazon can have a long-term impact on your eCommerce business
Learn how stockouts on Amazon can impact your eCommerce sales. Read Now!
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Amazon’s losing its pricing advantage this holiday season
Amazon’s pricing advantage has declined in key categories, compared to last year as we enter 2020’s holiday season. The holidays are here and the retail industry is gearing up for the yearly stampede. In a report published by Bain & Company, in partnership with DataWeave, it was observed that, “When it comes to pricing, Amazon’s…
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Amazon Great Indian Festival Vs Big Billion Day- Who offered better discounts?
Amazon’s Great Indian sale Vs Flipkarts Big Billion Day sale
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Amazon Triples Down on its Private-label Product Portfolio
Among Amazon’s most prominent and decisive steps in achieving retail dominance over the last few years has been its focus on expanding its private label portfolio. The most recent collaborative report between DataWeave and Coresight Research determines that Amazon’s private label assortment in early 2020 has grown three-fold over the previous two years, most of which…
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Coronavirus Outbreak: Impact on E-Commerce Retailers and Consumer Brands
The Coronavirus, otherwise known as COVID-19, has made landfall on U.S. shores. At the time of writing this article, there are over 230 confirmed cases in the country and 12 deaths. The growing unease about the virus, which has quickly accumulated 95,000+ confirmed cases globally, has, among other things, adversely affected businesses and stock markets…
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Black Friday 2019 Pricing for Online Furniture
For today’s shoppers, instant gratification is the need of the hour. It’s, therefore, no surprise that furniture e-retail has been picking up steam over the last decade. What was once a norm to physically touch and feel before making a purchase, is now just a few clicks away. Retailers have bridged the gap by making…
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Health & Beauty on Black Friday: Analyzing Pricing Strategies of Top U.S. Retailers
We’ve come a long way from face paint and medicinal herbs to multi-billion dollar industries revolving around health and beauty. Customers are getting increasingly bombarded with variety that promises something for everyone. In fact, a recent DataWeave study identified Health & Beauty as one of the most popular CPG categories in the U.S., both in…
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Fashion on Black Friday: Decoding Pricing Strategies of Top U.S. Retailers
Over the last few Thanksgiving Weekend sales, fashion, what was a category once typically reserved for offline purchases, has evolved into a regularly marked down and popular category as shoppers get more comfortable making these purchases online. This can be credited to the ease of purchase that retailers offer – trials, returns, etc. combined with the…
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Black Friday Sale: Breaking Down Pricing Strategies in Consumer Electronics
Online holiday shopping (Nov-Dec) in the US for 2019 is projected to be $143.7B, a 14.1% increase from 2018. This sets a rather exciting stage for retail giants in the battle to claim market share. Interesting patterns emerge as each one tries to out-smart the other. Black Friday, in particular, is when most of the…
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Amazon on course for an aggressive Black Friday
The holidays are around the corner and that much awaited holiday cheer, has now become directly proportional to the arrival of an Amazon package. According to a new report, in partnership with Bain & Company, DataWeave has observed that early in November, Amazon had the lowest price 30%-50% of the time and matched the lowest…
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Prime Day 2019 Fashion: Were the Deals as Attractive as the Merchandise?
Target and Walmart offered more appealing discounts than Amazon during Prime Day 2019. Statista estimates that e-commerce fashion accounted for approximately 20.4% of overall fashion retail sales in the United States in 2018, which amounted to about $103 billion in absolute terms. According to Internet Retailer, apparel is the largest and among the most competitive…
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Online Furniture Pricing Strategies on 2019 Prime Day
Just as with electronics, other retailers actually offered far better discounts than Amazon during Prime Day 2019. Online furniture sales have risen significantly since the 2000s, driven largely by a growing array of products, and even more so by the convenience of avoiding travel and crowded stores. According to Statista, online furniture and homeware sales…
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A Study of Deals on Amazon Prime Day 2019 | DataWeave
Our preliminary analysis reveals that Prime Day 2019 had other retailers offering better deals than Amazon in many cases. As Prime Day extended into an additional day this year, Amazon seems to be hitting the right note with its customers, going by the revenue it’s raking in. This year, the longest Prime Day event ever…
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Consumer Electronics Prices During the Holidays
Consumer electronics has always been one of the most popular product categories for consumers during the Thanksgiving weekend sale each year. Shoppers often hold off on making expensive purchases in electronics in anticipation of great discounts during these sale events. While Cyber Monday is traditionally the key day for offers in electronics, recent trends, triggered…
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Evolution of Amazon’s US Product Assortment
As with many other product categories, Amazon has made a significant incursion in Apparel — a key battleground category in retail today. Recently, DataWeave once more collaborated with Coresight Research, a retail-focused research firm to publish an in-depth report revealing insights on Amazon’s approach to its US fashion offerings. Since our initial collaborative report in…
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Prime Day Sale: Unraveling the Highs and Lows of Amazon’s Flagship Event
Another year, another round of media frenzy, and another set of records broken. In only three years, Amazon’s Prime Day has evolved into one of the landmark sale events of the shopper’s calendar. Reports indicate that this year’s sale made a major splash, raking in over $4.2 billion in sales — a 33% increase compared…
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How to Win the Coveted Amazon Buy Box | DataWeave
Did you know that over 80% of purchases on Amazon.com is via the buy box? While Amazon is all the rage today, raking in 43% of all eCommerce dollars, thousands of merchants on the online marketplace look to seize every opportunity to attract shoppers and drive sales each day. And for these merchants, getting on…
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Amazon’s Fashion & Apparel Product Assortment | DataWeave
Apparel remains one of the key battleground categories in retail today, and like in most other product categories, Amazon has made significant in-roads here. Beyond expanding the range of product offerings and brands in its marketplace, Amazon has also launched several private label brands in this vertical and looked to drive more sales as a…
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Boxing Day Sale: How UK’s Top Retailers and Brands Fared
Following a successful Black Friday in November, the United Kingdom geared up for the 2017 Christmas season in December. Analysts estimate the total splurge in December at about £45 billion, beating last December’s record of £43 billion. Online sales hit £1.03billion, passing the £1billion threshold for the first time and up 7.9 percent on 2016’s…
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Myntra Leads End of Year Promotions in Fashion
Following three back-to-back mega-sale events leading up to Diwali, India’s eCommerce companies once again opened the discount floodgates heralding Christmas and New Year. This time around, Fashion was the battleground category of focus for Indian e-retailers. Myntra launched its End of Reason Sale held between 22nd and 25th December. eCommerce behemoth Amazon too announced its…
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Consumer Packaged Goods Join The Black Friday Blitz
While the Thanksgiving weekend sale, which includes Black Friday and Cyber Monday, is famous for attractive offers across all consumer categories, it remains better known for its discounts on Electronics and Fashion. Consumer goods, traditionally, have evaded much the hype. This year, notwithstanding notoriously slim margins, consumer goods and grocery retailers and brands joined Electronics…
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Thanksgiving, Black Friday and Cyber Monday Parade Discounts in Fashion
Fashion has always been one of the great engines of retail, and two of its iconic sale events are Thanksgiving and Black Friday. While Black Friday was traditionally an in-store shopping event, a large number of shoppers have migrated online taking much of the sales action with them. Despite shoppers typically liking to be able…
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[INFOGRAPHIC] Thanksgiving vs Black Friday vs Cyber Monday: The Electronics Price War Heats Up
![[INFOGRAPHIC] Thanksgiving vs Black Friday vs Cyber Monday: The Electronics Price War Heats Up](https://stage-cdnblog.dataweave.com/wp-content/uploads/2018/09/a4-e1688041211819.jpeg)
Alibaba may have raked in some $25 billion on Singles’ Day in the largest one-day sales turnover ever. In the Western world, however, Black Friday remains an economic force. This Black Friday, American shoppers spent a record $5 billion online in just 24 hours, representing a 16.9 percent increase in dollars spent online compared with…
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Under the Microscope: Lazada’s 11.11 Online Revolution Sale
Lazada’s signature event, Online Revolution, is a month-long sale extravaganza that commenced with a Mega Sale on 11 November, and culminates in an End-Of-Year sale on 12 December. The shopping event is held across six southeast Asian countries — Singapore, Malaysia, Thailand, Indonesia, the Philippines and Vietnam — making it the region’s biggest retail event.…
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Black Friday Sales Season: How US Retailers Are Gearing Up
In today’s rapidly evolving online and mobile worlds, few things encapsulate the competitive nature of the online retail battlefield like the Black Friday sales season. With this year’s Black Friday and Cyber Monday sale events just around the corner, 2017 promises another titanic tussle between contenders. The holiday shopping season commences on Black Friday, November…
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Our Analysis of Diwali Season Sales
As the battle of the Indian eCommerce heavyweights continues to accelerate, we have witnessed three separate sale events compressed into the last four weeks of this festive season. Flipkart has come out with all guns blazing following its multi-billion-dollar funding round, leaving Amazon with little choice but to follow suit with its own aggressive promotions.…
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Festive Season Sale: Who’s Winning the Great Indian eCommerce Battle?
In the lead up to October’s Diwali celebrations, almost all major Indian e-retailers had announced mammoth sale events for last week. Resuming the epic battle of India’s online shopping carts during festival seasons, Flipkart, together with Jabong and Myntra, kicked off their five-day-long “Big Billion Days” sales on September 20, while Amazon India‘s “Great Indian…
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Was Amazon’s Prime Day Sale Really That Big a Deal?
Hint: Only in some product categories Amazon’s Prime Day sale, the first-of-its-kind in India, made a conspicuous splash across the media a couple of weeks ago, with several stories of the sale’s dramatic success doing the rounds. For 30 hours spread over 10th and 11th of July, the online retail giant rolled out deals as…