As inflation continues to hike costs for consumers and supply chains challenge them to maintain loyalty, there is still an active audience willing to pay the ultimate price for the convenience of food and alcohol delivery. That being said, we analyzed 8 popular Retail and Delivery Intermediary websites and 11 popular ‘Cinco de Mayo’ keywords to see which Brands are predicted to win the battle of Digital Shelf Share of Search this holiday.
![2022 Cinco de Mayo Share of Search Insights - Top Brands for 'Cinco de Mayo'](https://stage-cdnblog.dataweave.com/wp-content/uploads/2022/05/cinco-layout.001-2.png)
Opportunities for Food & Bev on Cinco de Mayo
While most of our analysis focused on popular Cinco de Mayo food and beverage products, none of these brands populated on either Target (pictured on left below) or Walmart (pictured on right below) page 1 search results for the term ‘Cinco de Mayo’. Keyword search results for this term are dominated primarily by décor brands as indicated below.
![Brands Achieving Top Share of Search for Food and Beverage Categories on Cinco de Mayo 2022](https://stage-cdnblog.dataweave.com/wp-content/uploads/2022/05/cinco-layout.002-2.png)
Share of Keyword Search Results – Alcohol Category
Three of the most popular alcohol types sought out during Cinco de Mayo are ‘Mexican Beer’, ‘Mezcal’, and ‘Tequila’. Below are the brands dominating Share of Keyword Search results on each of the major retail websites we researched.
![AmazonFresh, Meijer, Kroger, and Sam's Club Share of Search - Beer, Mezcal, and Tequila Keywords on Cinco de Mayo 2022](https://stage-cdnblog.dataweave.com/wp-content/uploads/2022/05/cinco-layout.004-1.png)
We also reviewed the same keyword performance across popular delivery intermediaries to see how Share of Keyword Search altered for ‘Mexican Beer’, ‘Mezcal’, and ‘Tequila’. The results are below for TotalWine, Instacart, Drizly and GoPuff:
![TotalWine, Instacart, Drizly, and GoPuff of Search - Beer, Mezcal, and Tequila Keywords on Cinco de Mayo 2022](https://stage-cdnblog.dataweave.com/wp-content/uploads/2022/05/cinco-layout.005.png)
The keyword ‘Agave’ is also a popular search term within the alcohol category during the time leading up to Cinco de Mayo. We reviewed keyword search performance at various zip codes to see how price points that populated on page 1 search results varied given the change in median income. Below are the results:
![Share of Search for Alcohol by Price Point and Zip Code on AmazonFresh](https://stage-cdnblog.dataweave.com/wp-content/uploads/2022/05/cinco-layout.006-1.png)
Share of Keyword Search Results – Grocery Categories
We also reviewed some of the most popular grocery items purchased during Cinco de Mayo by Keyword Share of Search results to see which brands are primed to win the Digital Shelf this year. Below are the results for Target.com and Walmart.com.
![Walmart and Target Share of Search - Food and Beverage Keywords on Cinco de Mayo 2022](https://stage-cdnblog.dataweave.com/wp-content/uploads/2022/05/cinco-layout.007-1.png)
Below are the results for the same popular grocery items and alcohol keywords related to Cinco de Mayo and the page 1 results seen for Brand Share of Search on Safeway.com.
![Safeway Share of Search - Food and Beverage Keywords on Cinco de Mayo 2022](https://stage-cdnblog.dataweave.com/wp-content/uploads/2022/05/cinco-layout.008-1.png)
Access to these types of real-time digital marketplace insights can enable retailers and brands to make strategic decisions and help drive profitable growth in an intensifying competitive environment. Be sure to reach out to our Retail Analytics experts for access to more details regarding the above analysis, and let us know what other holiday insights you’d be interested in seeing this year. Happy Cinco de Mayo!