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10 SEO Tactics to Help Retail Brands Win More Search Visibility on Amazon
Gaining search rankings on Amazon can be a challenge. Here are 10 tactics to help brands win better visibility on Amazon search results.
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Mastering Retail Media Metrics: A Deep Dive into Share of Media
Share of Media can give brands a competitive edge. Learn how this essential metric extends the focus beyond Share of Search.
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Cracking the Code: How Retailers Can Adapt to Plummeting Egg Prices in 2024
Learn retail strategies to maintain profit margins and customer loyalty despite unstable egg prices.
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How DataWeave Enhances Transparency in Competitive Pricing Intelligence for Retailers
Unlock transparent pricing strategies with DataWeave! Elevate accuracy, freshness, and coverage in competitive intelligence. Manage matches independently for retail success. Learn more!
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AI-powered Product Matching: The Key to Competitive Pricing Intelligence in eCommerce
With thousands of products and hundreds of online retailers to choose from, the average modern-day shopper usually compares prices across several e-commerce sites effortlessly before often settling for the lowest priced option. As a result, retailers today are forced to execute millions of price changes per day in a never-ending race to be the lowest…
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From Data to Dollars: How Digital Shelf Analytics Drives Tangible Business Impact and ROI for Brands
Unlock how Digital Shelf Analytics KPIs like content quality, share of search, stock availability, heighten impressions, clicks, and sales, driving tangible ROI for eCommerce brands.
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U.S. Prime Day Deals 2022: Promotion Intelligence First Look
As inflation hits another 40-year high at 9.1 percent, U.S. consumers geared up for their first sign of hope and relief in the form of anticipated discount buys – 2022 Amazon Prime Days, or so we thought. While Prime Days have grown to become a promotional period almost as important as Black Friday to digital…
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The challenges in scaling a ‘House of Brands’
How much have you heard about the house of brands strategy? Find out here the strategies, advantages & challenges companies face in scaling it from DataWeave Blog.
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Share of Keyword Search Cinco de Mayo 2022
As inflation continues to hike costs for consumers and supply chains challenge them to maintain loyalty, there is still an active audience willing to pay the ultimate price for the convenience of food and alcohol delivery. That being said, we analyzed 8 popular Retail and Delivery Intermediary websites and 11 popular ‘Cinco de Mayo’ keywords…
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11 Reasons why your eCommerce Business is failing
11 Reasons why eCommerce business fails · Poor customer service · Inadequate Pricing · Not targeting the right audience · Slow site speed · etc learn now.
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eCommerce Performance Analytics for CPG Private Label
The combination of economic uncertainty, inflation, and perceived affordability has increased consumer’s willingness to buy and try more private label products, challenging National brands to differentiate their eCommerce strategies, especially those related to price positioning, in other ways. Our previously released report, Inflation Accelerates Private Label Share and Penetration, confirmed 8 out of 10 brands…
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Critical Features of an Effective Price Intelligence Tool For Retailers
In the age of a mature eCommerce and omni-channel retail ecosystem, pricing is the premier competitive battleground. It’s both the biggest offensive weapon to capture market share – and the biggest vulnerability if you stumble. In fact, a recent Statista survey revealed that 70% of US online users prioritize competitive pricing in their digital shopping…
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UK’s Biggest Sale Days: What we saw in 2021 and trends for 2022
Customers love discounts, and promotions are the most effective way to attract shoppers and increase sales during the holiday season and clearance sales. Know more!
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2021 Cost-Push Inflationary Trends Ran Rampant, Impacting Holiday Discounts
Business has been anything but usual this holiday season, especially in the digital retail world. The holiday hustle and bustle historically seen in stores was once again occurring online, but not as anticipated given the current strength of consumer demand and the reemergence of COVID-19 limiting in-store traffic. While ‘Cyber Weekend’, Thanksgiving through Cyber Monday,…
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Are Your Digital Shelves Prepared for Green Monday?
Green Monday falls on the second Monday of December and has historically been one of the greatest sales days of the year for eBay, often attracting last-minute shoppers. Our team has been actively monitoring activity on this day from 2017 through present, to assess which retailers participate in the event, but also to understand how…
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How Brands Boost Sales & Satisfaction on Walmart.com
The explosive growth of online shopping has forced brands to re-examine their e-commerce processes to stay competitive and profitable. In particular, out-of-stocks are a common, costly retail challenge, as product shortages frustrate online shoppers – and even prompt them to leave brands. According to McKinsey & Company, forty-eight percent of consumers switched to a different…
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How Brands Can Outperform Rivals With Next-Gen Digital Shelf Analytics
As eCommerce grows in complexity, brands need new ways to grow sales and market share. Right now, brands face urgent market pressures like out-of-stocks, an influx of new competition and rising inflation, all of which erode profitability. As online marketplaces mature, more brands need to make daily changes to their digital marketing strategies in response…
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How an American QSR (Quick Service Restaurants) improved its Business ROI Food Apps
Within months of partnering with DataWeave, a 1000+ store chain QSR was able to achieve a 3X increase in sales with a large food aggregator app that they had pre-invested in. That too without using any additional marketing dollars.
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Amazon Prime Day Secrets all Brands need to know.
Prime Day or not, brands need to make sure their Digital Shelf is well stocked, highly discoverable in crowded marketplaces, have the right offers and discounts to stay competitive, all while making sure their products have glowing reviews, ratings and optimized content. While this is a year-round effort, brands go the extra mile on Prime…
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This Mother’s Day, Dazzle Moms With These Beauty & Fashion Trends
Show moms extra love this year. With Mother’s Day coming up fast, savvy beauty and fashion brands will use this special occasion to inspire pampering and gift giving to fuel their e-commerce sales growth. This year, beauty and fashion are poised to boom, as 40% of consumers plan to buy beauty products and 37% will…
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How Brands Make Their Marketing Magnetic
E-commerce is getting crowded. The proliferation of informed shoppers, e-commerce sites, and competitors of all sizes has increased the complexity of – and lucrative opportunities in – brand management. Now more brands rely on data insights to uncover specific ways to make their digital marketing more arresting, effective and profitable. Many brands struggle with e-commerce…
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[INFOGRAPHIC] 2020: The Year the World Navigated Uncertainty Together
![[INFOGRAPHIC] 2020: The Year the World Navigated Uncertainty Together](https://stage-cdnblog.dataweave.com/wp-content/uploads/2021/01/Year2020_At_DataWeave-e1688039574468.jpg)
The start of 2020 brought with it the promise of global economic growth. Markets in the US were on a steady rise we also witnessed demand from brands and retailers in Europe and the Middle East. All seemed to be on track to make it a year of plenty. Out of nowhere, the end of…
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Prime Day 2020: Home categories fuel retail rivalry & desirable discounts
According to our preliminary analysis of Prime Day 2020, Amazon’s rivals offered more generous discounts within Home categories to stay competitive as more consumers invest in their homes this year. This year the COVID-19 pandemic has transformed consumers into homebodies who increasingly work, learn and shop from home. This year also marks the first time…
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How Prime Day 2020 Deals Influenced Retail Pricing Strategies
Our preliminary analysis reveals that Prime Day 2020 motivated Amazon’s rivals to offer deeper discounts in key categories to try to make their merchandise more magnetic and lure consumers away from the e-commerce giant. This year’s Prime Day is momentous, as the COVID-19 pandemic has encouraged more consumers to make online shopping a more regular…
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Food Delivery Boom Fuels Competition Among Restaurants
This year, homebound consumers crave the convenience of food delivery.Growing 20% since 2015, restaurant delivery has sparked intense rivalry to reach consumers’ homes. Although the pandemic led to $165 billion in lost sales industry-wide between March and July, experts predict online food delivery sales will reach $220 billion by 2023, accounting for 40% of total…
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JioMart Launches Online Grocery Store
JioMart, the online channel for Reliance Retail Limited, launched in December 2019 as a contender in the e-grocery segment. Currently in India, this segment is being dominated by bigbasket, Amazon, Flipkart Supermart, Grofers, etc. After less than a year and from their initial launch in Mumbai, they now have their presence in 205 cities across…
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Market Intelligence Platform with Kenshoo
We’re thrilled to announce that we have teamed up with Kenshoo to offer an integrated marketing solution that combines DataWeave’s digital shelf analytics and commerce intelligence platform with Kenshoo’s ad automation platform. This in turn, provides better recommendations on promotions to retailers and consumer brands. As e-commerce surges, consumer brands can now promote their products…
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Amazon Triples Down on its Private-label Product Portfolio
Among Amazon’s most prominent and decisive steps in achieving retail dominance over the last few years has been its focus on expanding its private label portfolio. The most recent collaborative report between DataWeave and Coresight Research determines that Amazon’s private label assortment in early 2020 has grown three-fold over the previous two years, most of which…
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Coronavirus Outbreak: Impact on E-Commerce Retailers and Consumer Brands
The Coronavirus, otherwise known as COVID-19, has made landfall on U.S. shores. At the time of writing this article, there are over 230 confirmed cases in the country and 12 deaths. The growing unease about the virus, which has quickly accumulated 95,000+ confirmed cases globally, has, among other things, adversely affected businesses and stock markets…
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[INFOGRAPHIC] 2019 at DataWeave: Blazing New Trails
![[INFOGRAPHIC] 2019 at DataWeave: Blazing New Trails](https://stage-cdnblog.dataweave.com/wp-content/uploads/2020/01/2020-.jpg)
As another year comes to a close, we look back at 2019 with fond memories and look forward to the exciting new prospects of 2020. Take a trip with us as we highlight some of DataWeave’s milestones of the last twelve months. Over the course of the year, DataWeave’s success has gone hand in hand…
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3 Common Problems Brands Face in eCommerce | DataWeave
Over the last three years, I have helped deploy eCommerce analytics solutions for several brands and manufacturers globally. During this time, I have conversed with day-to-day users up through C-Suite executives of some of the world’s most successful brands, while also working with the founders of startup brands who were simply trying to find their…
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Prime Day 2019 Fashion: Were the Deals as Attractive as the Merchandise?
Target and Walmart offered more appealing discounts than Amazon during Prime Day 2019. Statista estimates that e-commerce fashion accounted for approximately 20.4% of overall fashion retail sales in the United States in 2018, which amounted to about $103 billion in absolute terms. According to Internet Retailer, apparel is the largest and among the most competitive…
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Online Furniture Pricing Strategies on 2019 Prime Day
Just as with electronics, other retailers actually offered far better discounts than Amazon during Prime Day 2019. Online furniture sales have risen significantly since the 2000s, driven largely by a growing array of products, and even more so by the convenience of avoiding travel and crowded stores. According to Statista, online furniture and homeware sales…
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A Study of Deals on Amazon Prime Day 2019 | DataWeave
Our preliminary analysis reveals that Prime Day 2019 had other retailers offering better deals than Amazon in many cases. As Prime Day extended into an additional day this year, Amazon seems to be hitting the right note with its customers, going by the revenue it’s raking in. This year, the longest Prime Day event ever…
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The Importance of Pricing Parity for Brands
With bricks-and-mortar stores steadily increasing their online presence, the balancing act of pricing online and in-store is now more important and complex than ever. Companies spend years building brands and brand equity. Yet, a misplaced or poorly executed pricing strategy to handle both online and offline pricing can erode that equity with consumers very quickly.…
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Compete Profitably in Retail: Leveraging AI-Powered Competitive Intelligence at Massive Scale
AI is everywhere. Any retailer worth his salt knows that in today’s hyper-competitive environment, you can’t win just by fighting hard – you have to do it by fighting smart. The solution? Retailers are turning to AI in droves. The problem is that many organizations regard AI as a black box of sorts – where…
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6 Smart Pricing Strategies for eCommerce Success
Over the last decade, the proliferation of e-commerce and the consequent surge in competitiveness among retailers has brought focus to one of the most critical drivers of success in online retail: pricing. According to McKinsey, an average 1% increase in price can translate into an 8.7% increase in operating profits (with the assumption that there’s…
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Retailers Adopt Aggressive Private Label Pricing Strategies in CPG
Nine out of 10 leading retailers price their private label products lower than the average prices of their respective categories, reveals the latest DataWeave study, drafted in collaboration with SunTrust Robinson Humphrey The study reveals that an increasing number of retailers are viewing private label brands as a way to ensure sustained profitability. “As the…
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Decoding Alibaba’s Singles Day Sales
An average of $11.7 million per second was the rate at which Alibaba clocked $1 billion in sales during the first 85 seconds of Singles’ Day. As Alibaba’s annual sale event continues to grow in scale, referring to it as a global retail phenomenon is an understatement. Alibaba closed the day having shipped 1.04 billion…
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CEO Speak: Serving the US Market, Hiring the Right Talent, And More
Recently, Karthik Bettadapura, Co-founder & CEO at DataWeave, was interviewed by Vishal Krishna, Business Editor at YourStory, in the Bay Area, California. They discussed DataWeave’s focus on the US market, challenges that retailers face today, DataWeave’s technology platform and hiring practices, and more. The following is a transcript of the interview. (The transcript has been…
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Evolution of Amazon’s US Product Assortment
As with many other product categories, Amazon has made a significant incursion in Apparel — a key battleground category in retail today. Recently, DataWeave once more collaborated with Coresight Research, a retail-focused research firm to publish an in-depth report revealing insights on Amazon’s approach to its US fashion offerings. Since our initial collaborative report in…
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Inside India’s eCommerce Battle: Attractive Offers Usher In The Festive Season
It’s festival season in India again and shoppers took advantage of aggressive cutthroat competition between Indian online retailers to drive sales to unprecedented highs. All the major Indian eCommerce websites including, Amazon, Flipkart, Myntra, and Shopclues opted to go head to head by holding their first sale event this season over 4 to 5 days…
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Evaluating the Influence of Learning Models
Natt Fry, a renowned thought leader in the world of retail and analytics, published recently an article expounding the value and potential of learning models influencing business decision-making across industries over the next few years. He quotes a Wall Street Journal article (paywall) published by Steven A. Cohen and Matthew W. Granade who claim that,…
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Amazon’s Fashion & Apparel Product Assortment | DataWeave
Apparel remains one of the key battleground categories in retail today, and like in most other product categories, Amazon has made significant in-roads here. Beyond expanding the range of product offerings and brands in its marketplace, Amazon has also launched several private label brands in this vertical and looked to drive more sales as a…
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What Retailers Can Learn from the Lowe’s Board Announcement
Last Friday, Reuters published, “Home Improvement chain Lowe’s said it has nominated two independent board members and plans to add a third following “constructive” talks with hedge fund D.E. Shaw Group, which has taken an activist stake.” It was reported that D.E. Shaw Group had utilized available external data to identify quantifiable opportunities to grow…
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Walmart’s Online Pricing Analysis | DataWeave
In an increasingly competitive retail landscape and facing intense margin pressures, improving the profitability of online commerce is a growing area of focus for all retailers. When Amazon acquired Whole Foods in August, several media outlets and analysts speculated whether there would be a slashing of prices across the board. Instead, Amazon lowered prices only…
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Top 5 Drivers of Successful eCommerce | DataWeave
Retail has undergone a dramatic transformation over the last decade. Once dominant retailers are today being given a run for their money amid a gradual decline in mall traffic and sharply growing consumer preference for shopping online. Surfing this online retail wave is Internet behemoth Amazon, which is raking in 43% of all new eCommerce dollars, leaving…
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Analysis of Target’s Discount Strategy
Earlier this year, we witnessed Amazon and Walmart going head to head in a CPG goods price war of fluctuating intensity that soon rippled out to embrace the entire grocery industry. This further intensified with Amazon’s takeover of Whole Foods and the Whole Foods’ subsequent announcement hinting at significant discounts toward the end of August.…
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Amazon’s Whole Foods Pricing Strategy Analysis | DataWeave
Amazon.com, America’s retail behemoth, dominated headlines in August when it completed its acquisition of Whole Foods in early August 2017. Having officially taken control of the up-market grocer, which focuses on premium quality produce, market observers and consumers alike are eagerly awaiting Amazon’s pricing strategy analysis. At the heart of Amazon.com’s seemingly unstoppable growth trajectory…
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The Role of Competitive Intelligence in Modern Retail
When retailers today look to compete in the cutthroat world of online commerce, they face several challenges unique to the nature of modern retail. It is now significantly harder for retailers to benchmark their pricing, assortment, and promotions against their competition, as the online world is highly dynamic and significantly more complex than before. Trends…
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Advantage Flipkart: The Motives Behind Acquiring eBay India
Flipkart recently acquired eBay’s India business in an announcement that made a huge splash across the country. With Flipkart already having acquired Myntra and Jabong, and talks of a Snapdeal acquisition picking up steam, this level of consolidation comes clearly as a direct response to internet behemoth Amazon’s aggressive expansion strategies in India. With this…
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How to Survive the Loss of Brick & Mortar Retail Stores
For years, the consumer electronics chain Radioshack has endeavored to stay alive in our ever-changing world. Despite their efforts, they have filed for bankruptcy for the second time, in as many years. As of now, the company is closing 200 of their 1,500 stores, slightly more than 13% of their locations This one-time retail “giant”…
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Smart Practices for Pricing Products
Top pricing strategies for online retailers “When it comes to retail markets, law of one price is no law at all” — Hal Varian Hal Varian, in his seminal paper “A Model of Sales”, further remarks that most retail markets are instead characterized by a rather large degree of price dispersion. Do you know how much your…
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Benefits of Competitive Marketing Intelligence | DataWeave
Competitive marketing intelligence helps managers and executives to make data-driven decisions both in the short term, as well as formulate medium to long term strategy.
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Tips on How to Price Your Products | DataWeave
Picture this. You’re approaching the biggest sale of the year for your business, the number of offerings are ever growing and your competitors are inching in on your turf. How then are you to tackle the complex & challenging task of pricing your offerings? In short how do you know if the price is right?…