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Mastering Retail Media Metrics: A Deep Dive into Share of Media
Share of Media can give brands a competitive edge. Learn how this essential metric extends the focus beyond Share of Search.
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Do Amazon’s Competitors Lower Prices During Prime Day?
Uncover the strategic pricing moves of major retailers during Prime Day 2024. Essential reading for retailers seeking to optimize their pricing intelligence and competitive edge.
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5 Ways DataWeave Helps Brands Drive Growth With Amazon Ads
Consumers are discovering and trialing new eCommerce marketplaces, brands and products at a faster rate than ever before, given the vast amount of choices encountered browsing for products online. A recent analysis shows how events like Amazon Prime Day, Black Friday, and Cyber Monday are especially fruitful for new-to-brand customer advertising, encouraging B2C marketers to…
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Prime Day India 2022 – highlights from the 2 day annual shopping festival!
Amazon Prime Day India 2022 – Here are the much-awaited sales deals, stats and analysis of the 2-day annual shopping festival. Read now for more details.
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U.S. Prime Day Deals 2022: Promotion Intelligence First Look
As inflation hits another 40-year high at 9.1 percent, U.S. consumers geared up for their first sign of hope and relief in the form of anticipated discount buys – 2022 Amazon Prime Days, or so we thought. While Prime Days have grown to become a promotional period almost as important as Black Friday to digital…
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Feminine Hygiene Products Face Supply Chain Shortage and Price Increases
Last week the DataWeave analytics team identified the states most impacted by the baby formula shortage, only to see feminine hygiene products following similar trends with price increases occurring alongside a supply chain shortage. In this analysis, the team has identified over four hundred feminine hygiene products made available across eighteen retailer and delivery intermediary…
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7 Key Metrics that QSRs want (but may not get) from Food Delivery Apps
As the QSR market is projected to be valued at $691 billion by 2022. Here are a few important metrics QSRs need from food delivery apps to increase sales. Learn Now.
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Baby Formula Shortage Continues Alongside National Price Increases – June 2022
As the baby formula shortage continues, retailers and brands are working quickly to meet evolving consumer demand, considering supply chain driven headwinds, a baby formula recall, and inflationary-driven impacts. The DataWeave analytics team has actively tracked marketplace changes, alongside reports from the FDA, for the baby formula category at a state-level, and has shared the…
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eCommerce in South Africa: Data-Driven approach to getting ahead
About 70% of South Africans shop online once a month resulting in a massive growth of eCommerce in South Africa. Know how to tap into this growth from DataWeave.
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How Inflation has hit the Retail Industry
The Impact of inflation on the retail industry has affected the cost of living for various families. Here are the 5 important strategies to help counter inflation from dataweave.
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Share of Keyword Search Cinco de Mayo 2022
As inflation continues to hike costs for consumers and supply chains challenge them to maintain loyalty, there is still an active audience willing to pay the ultimate price for the convenience of food and alcohol delivery. That being said, we analyzed 8 popular Retail and Delivery Intermediary websites and 11 popular ‘Cinco de Mayo’ keywords…
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What is Customer Price Perception and why it is important
Learn how to build the right customer price perception by analyzing competitors pricing, promotional strategies and brand image with the help of Dataweave.
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eCommerce Performance Analytics for CPG Private Label
The combination of economic uncertainty, inflation, and perceived affordability has increased consumer’s willingness to buy and try more private label products, challenging National brands to differentiate their eCommerce strategies, especially those related to price positioning, in other ways. Our previously released report, Inflation Accelerates Private Label Share and Penetration, confirmed 8 out of 10 brands…
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9 Things to Build a Thriving Fashion eCommerce Brand
According to the Statista Fashion eCommerce report 2021, the compound annual growth rate (CAGR) for online fashion is predicted to be 10.3% between 2018-2023. The widespread need for trendy fashion presents a challenge for fashion brands to succeed in a highly crowded and competitive space. With eCommerce shopping becoming more prevalent, fashion brands aren’t just…
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UK’s Biggest Sale Days: What we saw in 2021 and trends for 2022
Customers love discounts, and promotions are the most effective way to attract shoppers and increase sales during the holiday season and clearance sales. Know more!