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Beyond MAP Pricing: Strategic Approaches for Brands and Retailers
Struggling with MAP pricing? This article explores strategic approaches to overcome challenges, maintain brand integrity, and drive sales.
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Portfolio Enhancement Through Price Relationship Management: Building Coherent Pricing Across Product Lines
Do you remember when the movie Super Size Me came out? If you missed it, it was about the harmful effects of eating fast food too often. One aspect of the film that stands out is McDonald’s clever use of pricing to encourage consumers to buy bigger—and therefore more expensive—meals. Hungry patrons could upgrade their…
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Maximizing Competitive Match Rates: The Foundation of Effective Price Intelligence
Maximize profits with accurate pricing intelligence. Learn how AI dramatically improves your competitive match rates and gives you an edge over the competition.
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Competitor Price Monitoring in E-commerce: Everything You Need to Know
Every business needs product price monitoring to stay competitive. Understand the benefits, key strategies, and essential price monitoring software features.
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U.S. Prime Day Deals 2022: Promotion Intelligence First Look
As inflation hits another 40-year high at 9.1 percent, U.S. consumers geared up for their first sign of hope and relief in the form of anticipated discount buys – 2022 Amazon Prime Days, or so we thought. While Prime Days have grown to become a promotional period almost as important as Black Friday to digital…
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Best Practices to avoid MAP Violations
MAP is an agreement between distributors and manufacturers about the minimum price resellers can advertise the products. Read the full blog to know more.