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Mastering Retail Media Metrics: A Deep Dive into Share of Media
Share of Media can give brands a competitive edge. Learn how this essential metric extends the focus beyond Share of Search.
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The Complete Guide to Competitive Pricing Strategies in Retail and E-commerce
What exactly is competitive pricing? And what do you need to succeed with this pricing strategy in retail and e-commerce? Find out now.
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DataWeave’s AI Evolution: Delivering Greater Value Faster in the Age of Gen AI and LLMs
Explore how DataWeave leverages AI, including Gen AI and LLMs, to revolutionize eCommerce intelligence through advanced product matching, attribute tagging, and competitive analysis.
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A Guide to Digital Shelf Metrics for Consumer Brands
Discover the importance of Digital Shelf metrics for consumer brands in the omnichannel marketplace. Learn how to monitor and optimize performance effectively.
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How Digital Shelf Analytics Can Fix Common Revenue Growth Management Challenges for Consumer Brands
Find out how digital shelf analytics solves key revenue growth management challenges for consumer brands. Learn to overcome data issues, competitive landscape complexities, and timing constraints in e-commerce.
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Competitor Price Monitoring in E-commerce: Everything You Need to Know in 2024
Every business needs product price monitoring to stay competitive. Understand the benefits, key strategies, and essential price monitoring software features.
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Cracking the Code: How Retailers Can Adapt to Plummeting Egg Prices in 2024
Learn retail strategies to maintain profit margins and customer loyalty despite unstable egg prices.
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Cinco de Mayo 2024 Pricing Insights: An Analysis of Discounts Amid Inflation
Explore the intricate dynamics of Cinco de Mayo pricing, and inflation impact in this comprehensive analysis. Find out how retailers strategize to attract consumers, navigate inflationary pressures, and capitalize on this vibrant celebration of Mexican-American heritage.
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Black Friday Cyber Monday 2023: Unveiling Health & Beauty Pricing and Discount Trends
Uncover the nuances of Back Friday and Cyber Monday discounts, discover standout brands, and stay ahead of the curve in your pursuit of the best deals in Health and Beauty.
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Black Friday Cyber Monday 2023: Insights on Pricing and Discounts in Home & Furniture
Learn about the pricing and discounting strategies that shaped the Home & Furniture landscape across major retailers like Wayfair, Overstock, and Home Depot during Black Friday and Cyber Monday 2023.
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Black Friday Cyber Monday 2023 Insights: A Report on Pricing and Discounts in Apparel
Discover Black Friday, Cyber Monday 2023 pricing insights in Apparel! Check out our exclusive data-driven analysis on discounts, brand strategies, and discoverability.
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Black Friday Cyber Monday 2023: Insights on Pricing and Discounts in Consumer Electronics
View pricing and discounting insights for consumer electronics products on Black Friday & Cyber Monday. Dive into discounts, brand strategies, and consumer behavior shifts.
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Which Amazon Sale Offered Better Deals: Prime Day in July or Big Deal Days in October?
Uncover surprising insights on Amazon’s Prime Day events. View our in-depth analysis of October’s Prime Big Deal Days and July’s Prime Day event across key categories and brands.
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From Data to Dollars: How Digital Shelf Analytics Drives Tangible Business Impact and ROI for Brands
Unlock how Digital Shelf Analytics KPIs like content quality, share of search, stock availability, heighten impressions, clicks, and sales, driving tangible ROI for eCommerce brands.
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Amazon India’s Pricing and Discounts on Prime Day 2023: A Deep Dive Analysis Across Leading Categories and Brands
Learn about the pricing strategies and discounts offered by Amazon and Flipkart during Amazon Prime Day 2023 in India across the Apparel, Home & Furniture, Consumer Electronics, and Health & Beauty categories.
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Amazon US Prime Day 2023: Insights on Pricing and Discounts Across Popular Categories and Brands
Learn about the pricing strategies and discounts offered by leading retailers and brands during Amazon Prime Day 2023 in the US across various categories like Apparel, Home & Furniture, Consumer Electronics, and Health & Beauty.
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Decoding the 2022 Black Friday Record Sales: The Who, The What, and The How?
Expert Insights powered by DataWeave’s Digital Shelf Analytics on Black Friday 2022.
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Insights from the Digital Shelf of Indian FMCG Brands
To stay competitive, it is crucial for manufacturers and retailers to engage with analytics and data experts to seamlessly integrate e-commerce analytics into their short- and long-term business strategies.
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5 Ways DataWeave Helps Brands Drive Growth With Amazon Ads
Consumers are discovering and trialing new eCommerce marketplaces, brands and products at a faster rate than ever before, given the vast amount of choices encountered browsing for products online. A recent analysis shows how events like Amazon Prime Day, Black Friday, and Cyber Monday are especially fruitful for new-to-brand customer advertising, encouraging B2C marketers to…
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Prime Day India 2022 – highlights from the 2 day annual shopping festival!
Amazon Prime Day India 2022 – Here are the much-awaited sales deals, stats and analysis of the 2-day annual shopping festival. Read now for more details.
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Prime Day Germany 2022 – highlights from the 2 day annual shopping festival!
How does amazon prime day sales stats look this year? Let’s take a look at the Amazon Prime Day Germany 2022 sales stats and highlights from DataWeave Article.
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Prime Day UK 2022 – highlights from the 2 day annual shopping festival!
Amazon Prime Day has been growing year after year. Check out the Amazon Prime Day UK 2022 sales stats from the DataWeave Blog. Read Now!
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The Role of eCommerce in Sustainable Fashion
In this blog, we will discuss the rise of sustainable fashion & its benefits. We will also discuss marketplaces that help reduce carbon emissions using sustainable fashion.
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U.S. Prime Day Deals 2022: Promotion Intelligence First Look
As inflation hits another 40-year high at 9.1 percent, U.S. consumers geared up for their first sign of hope and relief in the form of anticipated discount buys – 2022 Amazon Prime Days, or so we thought. While Prime Days have grown to become a promotional period almost as important as Black Friday to digital…
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The challenges in scaling a ‘House of Brands’
How much have you heard about the house of brands strategy? Find out here the strategies, advantages & challenges companies face in scaling it from DataWeave Blog.
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How short term Stockouts on Amazon can have a long-term impact on your eCommerce business
Learn how stockouts on Amazon can impact your eCommerce sales. Read Now!
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eCommerce in South Africa: Data-Driven approach to getting ahead
About 70% of South Africans shop online once a month resulting in a massive growth of eCommerce in South Africa. Know how to tap into this growth from DataWeave.
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The Future of eCommerce is Social: Demystifying the Social Commerce Revolution
Learn what is social commerce and how to use top social commerce platforms for brand promotion and increase of sales in eCommerce by reading dataweave blog.
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Share of Keyword Search Cinco de Mayo 2022
As inflation continues to hike costs for consumers and supply chains challenge them to maintain loyalty, there is still an active audience willing to pay the ultimate price for the convenience of food and alcohol delivery. That being said, we analyzed 8 popular Retail and Delivery Intermediary websites and 11 popular ‘Cinco de Mayo’ keywords…
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What is Customer Price Perception and why it is important
Learn how to build the right customer price perception by analyzing competitors pricing, promotional strategies and brand image with the help of Dataweave.
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Top 7 strategies to sell effectively on Amazon
Learn how to sell successfully on Amazon with these 7 Proven Strategies. Improve Product Visuals, Product Intelligent Pricing, Product Description, & amazon ads. Learn now!
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11 Reasons why your eCommerce Business is failing
11 Reasons why eCommerce business fails · Poor customer service · Inadequate Pricing · Not targeting the right audience · Slow site speed · etc learn now.
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9 Things to Build a Thriving Fashion eCommerce Brand
According to the Statista Fashion eCommerce report 2021, the compound annual growth rate (CAGR) for online fashion is predicted to be 10.3% between 2018-2023. The widespread need for trendy fashion presents a challenge for fashion brands to succeed in a highly crowded and competitive space. With eCommerce shopping becoming more prevalent, fashion brands aren’t just…
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Fake Reviews: A Real Pain Point for Brands
Learn how to spot a fake reviews and prevent it on Amazon and how it is a real pain point for brands and eCommerce from DataWeave Blog
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How VCs and Brand Rollups are using Data for faster Acquisitions
Continuous & automated data first brand scouting is the solution to help Brand Rollups & VCs scout for the ideal brand that fit their acquisition profile. Read more!
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UK’s Biggest Sale Days: What we saw in 2021 and trends for 2022
Customers love discounts, and promotions are the most effective way to attract shoppers and increase sales during the holiday season and clearance sales. Know more!
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Valentine’s Day eCommerce Insights
Access to these types of real-time digital marketplace insights can enable retailers and brands to make strategic decisions and help drive profitable growth in an intensifying competitive environment. Be sure to reach out to our Retail Analytics experts for access to more details regarding the above analysis.
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What Historical Pricing Data can tell you & how to use it
Identify the significance of historical pricing data & how to make the most of it. Maximize your revenue by planning pricing strategies & promotions.Learn more!
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How to respond to Negative Online Reviews
Learn how to address negative reviews and nudge customers towards building trust in their products. Find out ways in which you should address such reviews.
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Best Practices to avoid MAP Violations
MAP is an agreement between distributors and manufacturers about the minimum price resellers can advertise the products. Read the full blog to know more.
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Quick Commerce in 2022: An Era of Hyperlocal Delivery
Know about the importance of quick commerce or Q-Commerce & its benefits, also read about factors to consider for quick commerce and how to implement them
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Beauty & Grooming Brands that are dominating on Amazon India
Check out the list of brands that dominating on Amazon India in the Beauty and Grooming Industry. Let’s take a look at the list of brands that are on top
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2021 Cost-Push Inflationary Trends Ran Rampant, Impacting Holiday Discounts
Business has been anything but usual this holiday season, especially in the digital retail world. The holiday hustle and bustle historically seen in stores was once again occurring online, but not as anticipated given the current strength of consumer demand and the reemergence of COVID-19 limiting in-store traffic. While ‘Cyber Weekend’, Thanksgiving through Cyber Monday,…
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6 Promotional Strategies for the Holiday Season
Looking for an effective list of Promotional Strategies for this upcoming season? Find the best 6 strategies to increase sales during holiday season. Check Now!
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Are Your Digital Shelves Prepared for Green Monday?
Green Monday falls on the second Monday of December and has historically been one of the greatest sales days of the year for eBay, often attracting last-minute shoppers. Our team has been actively monitoring activity on this day from 2017 through present, to assess which retailers participate in the event, but also to understand how…
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Manage Your Supply Chain Like a Pro
Supply chain management will be the success key for brands & retailers. if you want to develop a process that is faster, you have to improve your supply chain strategy.
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How Brands Boost Sales & Satisfaction on Walmart.com
The explosive growth of online shopping has forced brands to re-examine their e-commerce processes to stay competitive and profitable. In particular, out-of-stocks are a common, costly retail challenge, as product shortages frustrate online shoppers – and even prompt them to leave brands. According to McKinsey & Company, forty-eight percent of consumers switched to a different…
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How Brands Can Outperform Rivals With Next-Gen Digital Shelf Analytics
As eCommerce grows in complexity, brands need new ways to grow sales and market share. Right now, brands face urgent market pressures like out-of-stocks, an influx of new competition and rising inflation, all of which erode profitability. As online marketplaces mature, more brands need to make daily changes to their digital marketing strategies in response…
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Top 4 ways to optimize content to drive e-commerce sales
How to use content to boost your e-commerce sales? Here are the 4 ways of content optimization that will increase your e-commerce sales. Check Now!
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Win Search. Win the Digital Shelf this Holiday Season!
Win Search. Win the Digital Shelf this Holiday Season!
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Top 10 Retail Analytics that You Must Know
Retail Analytics help merchants to understand their customers, how to increase sales, and much more. Here we share 10 facts about retail analytics that you must know.
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How Artificial Intelligence is giving the Indian Beauty Industry a Facelift
In this article, you will understand how artificial intelligence is helping the Indian beauty industry to give them a boost.
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Gold, Gift Hampers & Gadgets – brands that sparkled this Diwali!
Celebrate Diwali with a smile & make this shopping season in India count by purchasing crackers, chocolates & sharing Diwali gift hampers with your loved ones.
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Discounts continue to fizzle out on Amazon-Flipkart as e-commerce gathers steam
Around 30 percent of electronic products across Amazon and 19 percent across Flipkart continued to be sold without any discount during October which is ironically seen as the festive month where the two companies make tall claims about deals and discounts offered around Indian festivals. Out of the 70-80 percent products where discounts were available,…
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Prioritizing Brand Protection Before the Holiday Rush
Counterfeits pose a dangerous threat to any retail brand. Since every single sale is a pivotal branding opportunity, especially for young, burgeoning eCommerce brands, an online marketplace flooded with counterfeits can be particularly dangerous. One in five customers will boycott a brand after mistakenly purchasing a counterfeit product, and that’s not the kind of ratio…
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Online Halloween Shopping Is Here to Stay – Winning Share of Search
Lessons from Kroger, Albertson’s, and Safeway’s Optimized Online Positioning As consumers continue their migration to online shopping through and after the pandemic, Halloween shopping is no exception. If that’s the new paradigm, what clues should retailers and brands be looking for to enhance their sales? With Halloween around the corner, the analyst team at DataWeave…
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How an American QSR (Quick Service Restaurants) improved its Business ROI Food Apps
Within months of partnering with DataWeave, a 1000+ store chain QSR was able to achieve a 3X increase in sales with a large food aggregator app that they had pre-invested in. That too without using any additional marketing dollars.
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Amazon Prime Day Secrets all Brands need to know.
Prime Day or not, brands need to make sure their Digital Shelf is well stocked, highly discoverable in crowded marketplaces, have the right offers and discounts to stay competitive, all while making sure their products have glowing reviews, ratings and optimized content. While this is a year-round effort, brands go the extra mile on Prime…
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Prep, Prime and Plenish For Prime Day India 2021
After demonetization, Covid-19 has probably been one of the worst scenarios for the retail sector in India. The entire nation went into lockdown and the industry noticed some big changes around the entire globe. From remote working to shopping, everything turned to digital and Bharat witnessed new trends across payments, e-commerce, and more. Not surprisingly,…
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This Mother’s Day, Dazzle Moms With These Beauty & Fashion Trends
Show moms extra love this year. With Mother’s Day coming up fast, savvy beauty and fashion brands will use this special occasion to inspire pampering and gift giving to fuel their e-commerce sales growth. This year, beauty and fashion are poised to boom, as 40% of consumers plan to buy beauty products and 37% will…
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How Brands Make Their Marketing Magnetic
E-commerce is getting crowded. The proliferation of informed shoppers, e-commerce sites, and competitors of all sizes has increased the complexity of – and lucrative opportunities in – brand management. Now more brands rely on data insights to uncover specific ways to make their digital marketing more arresting, effective and profitable. Many brands struggle with e-commerce…
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How E-commerce Brands Build Customer Trust | DataWeave
Brands that build consumer trust will win big as online shopping explodes this year. As the COVID-19 pandemic propels more shoppers online, an astounding $5 trillion (30%) of annual global retail sales is up for grabs as the market shifts to e-commerce, according to Boston Consulting Group.[1] Notably, e-commerce has changed brands’ retail processes. Unlike…
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Introducing the CPG Brand Monitor by DataWeave
As DataWeave continues to engage with brands and manufacturers of all sizes, a consistent theme keeps emerging, “click and collect tracking”. Right now, brands rely on manual-store checks or waiting upwards of two weeks for a retailer to report sales data, which reveals low sales because a product is out of stock. In addition, there…
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Market Intelligence Platform with Kenshoo
We’re thrilled to announce that we have teamed up with Kenshoo to offer an integrated marketing solution that combines DataWeave’s digital shelf analytics and commerce intelligence platform with Kenshoo’s ad automation platform. This in turn, provides better recommendations on promotions to retailers and consumer brands. As e-commerce surges, consumer brands can now promote their products…
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Amazon Triples Down on its Private-label Product Portfolio
Among Amazon’s most prominent and decisive steps in achieving retail dominance over the last few years has been its focus on expanding its private label portfolio. The most recent collaborative report between DataWeave and Coresight Research determines that Amazon’s private label assortment in early 2020 has grown three-fold over the previous two years, most of which…
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3 Common Problems Brands Face in eCommerce | DataWeave
Over the last three years, I have helped deploy eCommerce analytics solutions for several brands and manufacturers globally. During this time, I have conversed with day-to-day users up through C-Suite executives of some of the world’s most successful brands, while also working with the founders of startup brands who were simply trying to find their…
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The Importance of Pricing Parity for Brands
With bricks-and-mortar stores steadily increasing their online presence, the balancing act of pricing online and in-store is now more important and complex than ever. Companies spend years building brands and brand equity. Yet, a misplaced or poorly executed pricing strategy to handle both online and offline pricing can erode that equity with consumers very quickly.…
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Thanksgiving Weekend Sale: How Top US Consumer Brands Fared
Online retailers in the US have enjoyed an impressive turnover during 2018’s Thanksgiving weekend sale. Over the last few weeks, DataWeave has published deep-dive reports on the performance of top US retailers in fashion and consumer electronics during this period, detailing their discounting and product strategies across several product types. In continuation of our series…
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Evolution of Amazon’s US Product Assortment
As with many other product categories, Amazon has made a significant incursion in Apparel — a key battleground category in retail today. Recently, DataWeave once more collaborated with Coresight Research, a retail-focused research firm to publish an in-depth report revealing insights on Amazon’s approach to its US fashion offerings. Since our initial collaborative report in…
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Baahubali 2: Dissecting 75,000 Tweets to Uncover Audience Sentiments
Why did Katappa kill Baahubali? Two years ago, not many would have foreseen this sentence capturing the imagination of the country like it has. Demolishing all regional barriers, the movie has grossed over INR 500 crores across the world in only its first three days. While the first movie received lavish praise for its ambition,…
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Dissonance in Online MRP Prices Across Retailers | DataWeave
We all know, online shopping offers a lot of benefits to shoppers. Apart from the convenience it offers access to a wide-assortment base and, of course, discounts are an added benefit. Often we see, retailers claiming large discounts on products. Many-a-time, the percentage discount that is mentioned drives price perception. Customers when comparing prices across…
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Mining Twitter for Reactions to Products & Brands | DataWeave
[This post was written by Dipanjan. Dipanjan works in the Engineering Team with Mandar, addressing some of the problems related to Data Semantics. He loves watching English Sitcoms in his spare time. This was originally posted on the PriceWeave blog.] This is the second post in our series of blog posts which we shall be presenting…