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Back-to-School 2024 Pricing Strategies: What Retailers and Brands Need to Know
Explore 2024 back-to-school retail trends: pricing strategies, discount analysis, and brand visibility across major US retailers. Essential insights for brands and retailers.
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A Guide to Digital Shelf Metrics for Consumer Brands
Discover the importance of Digital Shelf metrics for consumer brands in the omnichannel marketplace. Learn how to monitor and optimize performance effectively.
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How Digital Shelf Analytics Can Fix Common Revenue Growth Management Challenges for Consumer Brands
Find out how digital shelf analytics solves key revenue growth management challenges for consumer brands. Learn to overcome data issues, competitive landscape complexities, and timing constraints in e-commerce.
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Competitor Price Monitoring in E-commerce: Everything You Need to Know in 2024
Every business needs product price monitoring to stay competitive. Understand the benefits, key strategies, and essential price monitoring software features.
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Amazon Prime Day India 2024: Key Insights on Pricing and Visibility Across Categories and Brands
Uncover key trends and insights from Amazon India Prime Day 2024. Analyze discount strategies across major categories, subcategories, and brands.
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Insights on Pricing and Visibility of Leading Consumer Brands During Prime Day 2024
Uncover brand-specific trends from Amazon Prime Day 2024 across Electronics, Apparel, Home & Furniture, and Health & Beauty categories. Analyze discount strategies and visibility to inform your retail approach.
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How Monitoring and Analyzing End-User Prices can Help Retailers and Brands Gain a Competitive Edge
Accurate pricing intelligence is crucial for retailers and brands in the eCommerce arena. Discover why tracking the “end-user price” – the true cost to consumers after discounts and fees – is essential for enhanced pricing strategies.
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Capturing and Analyzing Retail Mobile App Data for Digital Shelf Analytics: Are Brands Missing Out?
Unlock eCommerce success! Discover why brands must prioritize mobile app data in Digital Shelf Analytics. Dive into insights for a winning online market share.
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The Indian E-Commerce Showdown: Unveiling the Price War Between Flipkart’s Big Billion Days and Amazon’s Great Indian Festival
Dive into the price war between Flipkart’s Big Billion Days and Amazon’s Great Indian Festival, dissecting discounts, brand strategies, and discoverability across key categories.
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Black Friday Cyber Monday 2023: Insights on Pricing and Discounts in Home & Furniture
Learn about the pricing and discounting strategies that shaped the Home & Furniture landscape across major retailers like Wayfair, Overstock, and Home Depot during Black Friday and Cyber Monday 2023.
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From Data to Dollars: How Digital Shelf Analytics Drives Tangible Business Impact and ROI for Brands
Unlock how Digital Shelf Analytics KPIs like content quality, share of search, stock availability, heighten impressions, clicks, and sales, driving tangible ROI for eCommerce brands.
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5 Ways to Manage and Improve Stock Availability
Stock availability is the degree to which a brand or retailer has inventory of all their listed items to meet customer demand.
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The challenges in scaling a ‘House of Brands’
How much have you heard about the house of brands strategy? Find out here the strategies, advantages & challenges companies face in scaling it from DataWeave Blog.
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eCommerce in South Africa: Data-Driven approach to getting ahead
About 70% of South Africans shop online once a month resulting in a massive growth of eCommerce in South Africa. Know how to tap into this growth from DataWeave.
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The Future of eCommerce is Social: Demystifying the Social Commerce Revolution
Learn what is social commerce and how to use top social commerce platforms for brand promotion and increase of sales in eCommerce by reading dataweave blog.
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What is Customer Price Perception and why it is important
Learn how to build the right customer price perception by analyzing competitors pricing, promotional strategies and brand image with the help of Dataweave.
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UK’s Biggest Sale Days: What we saw in 2021 and trends for 2022
Customers love discounts, and promotions are the most effective way to attract shoppers and increase sales during the holiday season and clearance sales. Know more!
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How to respond to Negative Online Reviews
Learn how to address negative reviews and nudge customers towards building trust in their products. Find out ways in which you should address such reviews.
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Best Practices to avoid MAP Violations
MAP is an agreement between distributors and manufacturers about the minimum price resellers can advertise the products. Read the full blog to know more.
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6 Promotional Strategies for the Holiday Season
Looking for an effective list of Promotional Strategies for this upcoming season? Find the best 6 strategies to increase sales during holiday season. Check Now!
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How Brands Can Outperform Rivals With Next-Gen Digital Shelf Analytics
As eCommerce grows in complexity, brands need new ways to grow sales and market share. Right now, brands face urgent market pressures like out-of-stocks, an influx of new competition and rising inflation, all of which erode profitability. As online marketplaces mature, more brands need to make daily changes to their digital marketing strategies in response…
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Top 4 ways to optimize content to drive e-commerce sales
How to use content to boost your e-commerce sales? Here are the 4 ways of content optimization that will increase your e-commerce sales. Check Now!
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Win Search. Win the Digital Shelf this Holiday Season!
Win Search. Win the Digital Shelf this Holiday Season!
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How Artificial Intelligence is giving the Indian Beauty Industry a Facelift
In this article, you will understand how artificial intelligence is helping the Indian beauty industry to give them a boost.
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How E-commerce Brands Build Customer Trust | DataWeave
Brands that build consumer trust will win big as online shopping explodes this year. As the COVID-19 pandemic propels more shoppers online, an astounding $5 trillion (30%) of annual global retail sales is up for grabs as the market shifts to e-commerce, according to Boston Consulting Group.[1] Notably, e-commerce has changed brands’ retail processes. Unlike…
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Market Intelligence Platform with Kenshoo
We’re thrilled to announce that we have teamed up with Kenshoo to offer an integrated marketing solution that combines DataWeave’s digital shelf analytics and commerce intelligence platform with Kenshoo’s ad automation platform. This in turn, provides better recommendations on promotions to retailers and consumer brands. As e-commerce surges, consumer brands can now promote their products…
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Baahubali 2: Dissecting 75,000 Tweets to Uncover Audience Sentiments
Why did Katappa kill Baahubali? Two years ago, not many would have foreseen this sentence capturing the imagination of the country like it has. Demolishing all regional barriers, the movie has grossed over INR 500 crores across the world in only its first three days. While the first movie received lavish praise for its ambition,…
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Dissonance in Online MRP Prices Across Retailers | DataWeave
We all know, online shopping offers a lot of benefits to shoppers. Apart from the convenience it offers access to a wide-assortment base and, of course, discounts are an added benefit. Often we see, retailers claiming large discounts on products. Many-a-time, the percentage discount that is mentioned drives price perception. Customers when comparing prices across…
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How to Build a Twitter Sentiment Analysis App Using R
Twitter, as we know, is a highly popular social networking and micro-blogging service used by millions worldwide. Each status or tweet as we call it is a 140 character text message. Registered users can read and post tweets, but unregistered users can only view them. Text mining and sentiment analysis are some of the hottest…
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How to Extract Colors From an Image
We have taken a special interest in colors in recent times. Some of us can even identify and name a couple of dozen different colors! The genesis for this project was PriceWeave’s Color Analytics offering. With Color Analytics, we provide detailed analysis in colors and other attributes related to retailers and brands in Apparel and Lifestyle products…